An innovative and commercially astute product leader, ready to help level up your product strategy.

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Vision driven

A clear and compelling product vision lays the foundation for an innovative and customer-centric product strategy. It allows the team to envision the future and connect with the product's purpose, inspiring them to push boundaries and deliver their best work.

Discover the right opportunities

Without a solid understanding of the problem space and customer needs gained through product discovery, it's challenging to develop a product strategy that aligns with market demand and delivers customer value.

Build alignment

Alignment with product strategy encourages collaboration and communication across departments, breaking down silos and enabling cross-functional teams to work together seamlessly towards shared objectives.

Delivery focus

Delivery doesn't just happen. Setting teams up to effectively execute against a product strategy helps to establish a foundation for sustainable innovation, growth, and creating a competitive advantage.

Hands-on leadership

There is no single way of "doing product management". Every business and every team is different: different goals, different objectives, different measures of success.While frameworks can offer a "quick path" to success, in the real world, product management is messy and things can vary considerably from the theory.With multiple years of real-world experience, I can help navigate the mess.Whether it's helping improve existing processes, or working with you to identify and implement practices that work for you and your organisation, or seamlessly slotting into your existing ways of working to help get the work done.

Customer first

Build empathy. Set the foundation for innovation through a deep understanding of the customer and their needs.

Accomplish through others

Lead without authority. Develop strong relationships, build trust, and be adaptable to change. Enable others.

Shipping is a feature

See the big picture. Ship to learn and learn fast. Iterate. Deliver customer value quickly...if it doesn't ship, it doesn't exist.

Impact over output

Solve real problems. Deliver solutions that drive business impact. Create enduring value.

Simple beats complex

Simple doesn't mean obvious. Create focus and narrow the problem through ruthless prioritisation. Avoid the build trap.

Data informed not data driven

Data ≠ just numbers. Combine data with context. Harness customer feedback, internal teams, revenue insights, and usage data to guide decisions.

Communicate x3

Clear. Concise. Consistent. Communication leads to collaboration. Collaboration leads to alignment. Alignment leads to success.

"Simon leads with a strong vision and then backs that up with strategic thinking but always with a strong focus on the customer. During our time together, Simon redefined our product strategy and vision, laying down the groundwork for successful growth. Simon had a fantastic commitment to collaboration and cross-functional engagement to ensure that all aspect of product development were considered."

David Higgins - CPTO, Eftsure.

"Simon is an outstanding product leader, collaborating with marketing, championing customer centricity, crafting effective communications, and devising high-level product strategies.He consistently demonstrated a remarkable ability to align product with marketing initiatives, ensuring resonance with our target audience."

Tori Starkey - Marketing Director, Kudosity.

"Simon is a strong strategic product leader. He was part of our growing leadership function as we scaled up significantly globally, working across complex timezones and demands.He was able to participate and craft a very complex product strategy and align it with our overall business goals across an elaborate and changing industry of customers."

Kevin Fisher - COO/CFO, Rezdy.

A seasoned practitioner

Hi, I'm Simon Mainwaring, a customer-obsessed, commercially minded product leader.For the past 15 years I have been working with B2B and B2C companies across multiple categories including tourism, communication, retail and media.I'm passionate about building and growing commercially viable products that solve real customer
problems and create lasting business value.As an advocate for continuous learning, I have also coached and mentored teams of product managers through skills and career development through a mix of lived experience, hands-on leadership and product theory.

My sweet spot is early to mid-stage B2B SaaS startups focused on SMB, though I've spent my fair share of time in enterprise organisations building B2C products as well.During this time, I have helped to build and grow multiple products, leveraging my skills in market and customer research, development of product strategy and roadmaps, product pricing and product delivery.As well as the more practical skills I have learned the importance soft skills and open communication ensuring I develop strong cross functioanl relationships with Sales, Marketing, Operations and Fincance.

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